Xamk Active Life Lab works with businesses and organisations towards effective preventive health and wellbeing services. Active Life Lab provides free access to its facility and testing possibilities for end users in exchange of their wellbeing data. We specialise in gathering, integrating, analysing, visualising and utilising wellbeing data to create unique value. The wellbeing databank is used to study and develop effective wellbeing services with partners. The Active Life Lab databank includes data on physical activity promotion, sleep & recovery, food choices and health effects of nature & culture. Keywords: Applied research and databank (focus: effectiveness of preventive wellbeing services); Service development and testing projects; Workshops, hackathons, demonstrations and conferences.